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The Red Lobster March: A Perfect Marketing Vehicle

Press Room IMSA

The Red Lobster March: A Perfect Marketing Vehicle

By alley - Nov 20, 2014, 5:08 PM ET

Sponsorship goes back to the early days of motorsports competition, when competitors painted a name or slapped a logo on the side of their race cars in exchange for a few bucks or services.Red Lobster took sponsorship to a new level in 1983-85 IMSA GTP competition, when it painted up...

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